Department: Marketing

Growth Marketing Strategist

We’re looking for a Growth Marketing Strategist who transforms business objectives into integrated marketing campaigns that attract qualified leads, strengthen brand authority, increase customer acquisition, and generate measurable business growth.
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About Your Japa Buddy

Building a Global Education Brand

Your Japa Buddy is a strategy-driven education and relocation brand designed to help ambitious professionals build a global life through education, strategic relocation, and long-term financial prosperity.
We believe relocating abroad should be more than simply “japa.” It should be a strategic decision that creates opportunities for career advancement, wealth creation, global mobility, and generational impact.
Beyond helping clients secure competitive graduate school admissions and relocate successfully, we are building a founder-led ecosystem focused on Finance, Business, and Personal Development.
Our mission is to educate, inspire, and equip people with the knowledge, systems, and opportunities needed to create extraordinary lives. Everything we do is driven by our commitment to excellence, ownership, speed of execution, integrity, innovation, and delivering world-class experiences.
Position
Growth Marketing Strategist
Department
Marketing
Employment Type
Full-time
Terms of Employment
36-month renewable contract
Availability
Immediate
Reports To
Chief Executive Officer (CEO)
Last Updated
July 2026
Work Environment
Remote
Work Schedule
8:00 a.m. – 6:00 p.m. (WAT), Monday to Saturday
Working Tools Required
  • Laptop
  • Reliable Internet Connection
  • Google Workspace (Google Drive, Docs, Sheets, Calendar)
  • Slack
  • Trello
  • WhatsApp Business
  • Telegram
  • Canva (provided)
  • CapCut (provided)
  • Meta Ads Manager
  • Google Analytics
  • Email Marketing Platform (provided)
  • CRM Software
  • AI tools approved by company policy
  • Presentation software
Position Overview

Strategy Into Measurable Growth

The Growth Marketing Strategist is responsible for developing and leading the marketing strategies that drive the growth of Oyindamola Deborah, Your Japa Buddy, and future portfolio brands. This role transforms business objectives into integrated marketing campaigns that attract qualified leads, strengthen brand authority, increase customer acquisition, and generate measurable business growth.
Working closely with the CEO, you will develop marketing strategies, plan product launches, optimize customer journeys, improve offers and funnels, and build scalable marketing systems that enable sustainable growth. You will also coordinate the day-to-day activities of the Marketing Department, ensuring campaigns are strategically planned, executed with excellence, measured effectively, and continuously improved.
This is a leadership role for someone who combines strategic thinking with strong execution. You enjoy solving business problems, understanding customer behaviour, analyzing data, testing ideas, improving marketing performance, and leading teams toward a common goal. You see marketing as a business function that connects customer needs with organizational objectives to create long-term value.
Success in this role is measured by your ability to build a high-performing marketing system that delivers consistent, measurable results.
How You'll Work
  • You will work directly with the CEO to develop marketing strategy, prioritize campaigns, and drive business growth.
  • You will lead the day-to-day activities of the Marketing Department while coordinating the work of the Growth Marketing Associate, Video Editor, Brand Designer, Marketing Intern(s), and future Marketing Assistant.
  • You are responsible for ensuring every campaign is strategically planned, properly briefed, executed on schedule, measured accurately, and continuously improved.
  • As the company grows, you will play a key role in building the marketing systems, documentation, reporting structures, and team capabilities that will eventually support the Director of Marketing and Chief Marketing Officer.
  • You will spend approximately:
    • 40% developing marketing strategy, campaigns, offers, positioning, and customer acquisition initiatives.
    • 40% coordinating campaign execution, managing the marketing team, and improving marketing systems.
    • 20% analyzing performance, testing ideas, optimizing funnels, and identifying growth opportunities.

What You'll Own

As the Growth Marketing Strategist, you are responsible for designing, leading, and continuously improving the marketing systems that drive customer acquisition, founder visibility, product launches, and long-term business growth.
You will divide your time across interconnected areas of responsibility.
Marketing Strategy & Growth (35%)
Own the company’s overall marketing strategy by developing customer acquisition plans, positioning, offers, messaging, and growth initiatives that support the founder’s vision and business objectives. Build marketing systems that consistently generate qualified leads, improve customer conversion, and increase customer lifetime value.
Campaign Strategy & Product Launches (25%)
Own the planning, coordination, and optimization of every marketing campaign from concept to post-launch review.
Marketing Leadership & Team Coordination (20%)
Lead the day-to-day activities of the Marketing Department by providing strategic direction, maintaining accountability, and ensuring every team member delivers high-quality work.
Marketing Systems & Performance Analytics (20%)
Build scalable marketing systems that improve execution quality, reporting accuracy, and business decision-making. Monitor campaign performance using key metrics including CTR, conversion rates, CPA, ROAS, customer acquisition cost, customer lifetime value, and revenue contribution.
Core Role KPIs and Metrics
  • Quarterly marketing roadmap completed and executed.
  • All product launches were delivered according to schedule.
  • Marketing campaigns aligned with business objectives.
  • Continuous improvement in campaign performance.
  • Increase qualified leads month over month.
  • Improve conversion rates across key marketing funnels.
  • Improve customer acquisition efficiency.
  • Increase newsletter and community growth.
  • Improve customer retention through marketing initiatives.
  • 100% campaign execution according to approved strategy.
  • Zero missed campaign launch deadlines.
  • Zero incomplete campaign assets at launch.
  • Marketing dashboards updated weekly.
  • Campaign reports submitted on time.
  • Marketing SOPs reviewed and improved quarterly.
  • Weekly marketing meetings completed.
  • Team priorities clearly communicated.
  • Marketing projects completed on schedule.
  • Marketing Associate development goals achieved.
  • Marketing Intern development plans maintained.
  • Cross-functional collaboration maintained across departments.
  • At least one marketing process improvement implemented every month.
  • At least one campaign experiment conducted every month.
  • Continuous improvement in direct response marketing capability.
  • Marketing systems continuously documented and improved.

What You'll Be Doing

Strategic Work Description (High-Level Responsibilities)
  • Develop and continuously improve the company's overall marketing strategy.
  • Translate business objectives into measurable marketing initiatives.
  • Build quarterly and annual marketing roadmaps aligned with company growth goals.
  • Develop customer acquisition, conversion, and retention strategies.
  • Lead customer research to improve messaging, positioning, offers, and marketing campaigns.
  • Develop and optimize marketing funnels that improve customer acquisition and conversion.
  • Design and oversee campaign strategies across multiple marketing channels.
  • Lead product launch strategy from planning through post-launch analysis.
  • Build structured marketing testing frameworks for offers, messaging, creatives, funnels, and campaigns.
  • Analyze campaign performance and recommend strategic improvements.
  • Develop marketing KPIs, dashboards, and reporting systems.
  • Build and continuously improve marketing SOPs, workflows, and operational systems.
  • Identify new growth opportunities, strategic partnerships, and marketing channels.
  • Coordinate cross-functional marketing initiatives with Operations, Customer Success, Sales, and Creative.
  • Ensure all marketing activities align with the company's positioning, customer journey, and long-term business strategy.
  • Mentor and develop junior marketing team members.
  • Build a marketing department capable of operating independently of the CEO.
Operational Responsibilities (Daily & Departmental Responsibilities)
  • Lead weekly marketing planning meetings.
  • Prioritize marketing projects and assign responsibilities to the marketing team.
  • Review campaign briefs before production begins.
  • Review marketing copy before publication.
  • Approve creative briefs for the Brand Designer and Video Editor.
  • Coordinate campaign execution across all marketing channels.
  • Review landing pages, email campaigns, advertisements, and sales pages for strategic alignment.
  • Maintain the quarterly campaign calendar.
  • Monitor campaign timelines and ensure deadlines are achieved.
  • Conduct weekly marketing performance reviews.
  • Analyze campaign performance and communicate recommendations to the CEO.
  • Maintain marketing dashboards and KPI reporting systems.
  • Coordinate product launches from planning through execution.
  • Review customer feedback and identify opportunities for improvement.
  • Conduct competitor analysis and market research.
  • Maintain marketing documentation, SOPs, templates, and campaign libraries.
  • Coach the Growth Marketing Associate on campaign execution and professional development.
  • Supervise the work of the Video Editor, Brand Designer, Marketing Associate, and Marketing Intern(s).
  • Ensure all marketing assets maintain Your Japa Buddy's quality standards and brand consistency.
  • Identify marketing bottlenecks and implement process improvements.
  • Stay informed about developments in direct response marketing, AI, customer psychology, and digital marketing trends.

Performance Expectations: First 90 Days

First 30 Days
  • Complete onboarding and understand the company's products, services, offers, customer journey, and marketing strategy.
  • Learn the founder's vision, communication style, and marketing philosophy.
  • Audit existing marketing systems, funnels, campaigns, and documentation.
  • Review the current performance of marketing campaigns.
  • Evaluate the strengths and opportunities within the marketing department.
  • Build the quarterly marketing roadmap.
  • Establish marketing dashboards and reporting systems.
  • Begin coordinating the Growth Marketing Associate, Video Editor, and Marketing Intern(s).
First 60 Days
  • Launch marketing campaigns with minimal CEO involvement.
  • Improve campaign planning and approval processes.
  • Build structured campaign testing frameworks.
  • Improve marketing documentation and SOPs.
  • Conduct customer and competitor research.
  • Review and improve marketing funnels and offers.
  • Increase marketing team accountability and execution quality.
  • Deliver weekly marketing reports with recommendations.
First 90 Days
  • Independently lead the day-to-day marketing function.
  • Successfully execute multiple marketing campaigns and product launches.
  • Improve marketing efficiency through better systems and workflows.
  • Coordinate the marketing department with minimal supervision.
  • Improve campaign performance using structured testing and optimization.
  • Build repeatable marketing processes that reduce CEO involvement.
  • Demonstrate measurable improvements in marketing execution, customer acquisition, and overall business growth.

The Right Strategist Thinks Like This…

We are looking for a strategic marketer who understands that marketing is more than running campaigns; it is about solving business problems, influencing customer behaviour, and creating predictable business growth.
You enjoy building strategies, developing offers, improving customer journeys, leading campaigns, and helping people execute at a higher level.
You are equally comfortable discussing positioning, customer psychology, direct response copywriting, marketing analytics, campaign testing, and business strategy.
You don’t wait for instructions. You identify opportunities, research solutions, recommend improvements, and lead execution with confidence.
This role is ideal for someone who wants to build one of Africa’s most respected founder-led education brands while developing into a future Chief Marketing Officer
Example: Instead of “What campaign should we run?” you naturally ask: “What business problem are we trying to solve, and what’s the best marketing strategy to solve it?”
We value marketers who think strategically, lead confidently, execute consistently, and continuously improve marketing systems, campaigns, and people.

What We Are NOT Looking For

  • Someone who only knows how to create content without understanding business strategy.
  • Someone who confuses marketing activity with measurable business growth.
  • Someone who waits for instructions instead of making informed recommendations.
  • Someone who lacks direct response marketing knowledge.
  • Someone who struggles with ownership, leadership, accountability, or decision-making.
DO NOT APPLY IF:
  • You believe marketing is only about beautiful designs or viral content.
  • You regularly miss deadlines or require constant follow-up.
  • You dislike reading, learning, testing, and improving your marketing skills.
  • You avoid making difficult decisions.
  • You are uncomfortable leading people, giving feedback, or being held accountable for results.

Why You Will Love Working Here

  • Work directly with the founder of a fast-growing education and media company.
  • Build the marketing strategy behind multiple brands and future ventures.
  • Lead campaigns that directly influence company growth.
  • Develop marketing systems from the ground up.
  • Work with a high-performance team that values ownership, innovation, and continuous improvement.
  • High level of autonomy and trust.
  • Opportunity to grow into Director of Marketing and eventually Chief Marketing Officer.
  • Fully remote work environment.
  • Continuous personal and professional development.
  • Access to books, training resources, and practical direct response marketing experience.

What Will Make You Successful Here

  • You think like a business owner, not just a marketer.
  • You make decisions using customer insights, data, and sound marketing principles.
  • You understand that every campaign should contribute to business growth.
  • You enjoy testing ideas, learning from results, and continuously improving.
  • You communicate clearly and confidently with both leadership and your team.
  • You coach others while maintaining high standards.
  • You build systems that improve consistency and scalability.
  • You take ownership of outcomes rather than simply completing tasks.
  • You execute quickly without sacrificing quality.
  • You study marketing, leadership, customer psychology, and business continuously.
  • You use AI to improve productivity without replacing strategic thinking.
Compensation & Benefits

What You'll Earn

Monthly Salary

₦220,000 - ₦300,000

Internet Stipend

₦30,000 per month

Performance Bonus

Quarterly with company policy

Development

Professional development opportunities & internal training resources

Performance Reviews

Monthly performance reviews

Growth Opportunities

Promotion and salary progression are based on capability and performance, not tenure.

Personality & Role-Qualifying Skills

Personality Skills Required
  • High Ownership & Accountability Mindset
  • Strategic Thinking & Commercial Awareness
  • Proactive Initiative & Figure-It-Out Mentality
  • Excellence & High Personal Standards
  • Leadership & Team Development
  • Speed of Execution & Reliability
  • Strong Communication Skills
  • Emotional Intelligence & Self-Awareness
  • Integrity, Loyalty & Professionalism
  • Adaptability & Continuous Learning
Role-Qualifying Skills Required
  • Direct response marketing
  • Marketing strategy development
  • Campaign planning and execution
  • Funnel strategy and optimization
  • Offer development
  • Customer research
  • Direct response copywriting
  • Marketing analytics
  • Conversion optimization
  • Product launch management
  • Marketing operations
  • Marketing leadership
  • Project management
  • Team coordination
  • AI-assisted marketing workflows

CEO Working Standards

The Growth Marketing Strategist must understand and protect the founder’s operating principles.
  • Protect the CEO's time by leading the marketing function independently.
  • Bring recommendations supported by research, customer insights, and data.
  • Think strategically before requesting direction.
  • Build systems that eliminate repeated problems and improve execution quality.
  • Develop marketing strategies that support long-term business objectives.
  • Maintain the founder's brand positioning and reputation across every marketing channel.
  • Lead the marketing team with professionalism, accountability, and respect.
  • Ensure the CEO focuses on vision, product development, partnerships, writing, speaking, and leadership rather than day-to-day marketing management.
  • Communicate clearly, honestly, respectfully, and promptly.
  • Maintain strict confidentiality regarding company strategies, marketing initiatives, intellectual property, and future business plans.
  • Be obsessed with measurable business growth; not marketing activity.
  • Always support strategic recommendations with evidence, testing, or customer insights.

Special Requirements

  • Must maintain strict confidentiality regarding company information, marketing strategies, intellectual property, and future business initiatives.
  • Must be comfortable working directly with the CEO and leading the marketing department.
  • Must thrive in a fast-paced, high-performance environment.
  • Must enjoy reading marketing, psychology, business, and leadership books.
  • Must be comfortable receiving and giving constructive feedback.
  • Must be willing to lead and develop junior marketing team members.
  • Must communicate delays, risks, and marketing challenges before they become problems.
  • Must demonstrate exceptional attention to detail without losing sight of the bigger business objective.
  • Must be highly organized and capable of managing multiple campaigns, projects, and team members simultaneously.
  • Must align with the company's values of Respect, Courtesy, Reciprocity, Honesty, Integrity, Transparency, and Loyalty.
Education / Certifications
  • Minimum Qualification
Option 1
  • Bachelor's Degree in Marketing, Business Administration, Communications, Psychology, Industrial Engineering, Economics, or a related field.
  • Minimum of 2 years of direct response marketing experience, including campaign strategy and leadership responsibilities.
OR
Option 2
  • No Bachelor's Degree required.
  • Minimum of 5 years of proven direct response marketing experience, supported by a strong portfolio demonstrating measurable business results and leadership experience.
  • Professional certifications in direct response marketing, digital marketing, copywriting, conversion optimization, growth marketing, leadership, project management, or marketing strategy are considered an advantage.
Experience
  • Required:
  • Minimum 4 years of direct response marketing experience (with a Bachelor's Degree), or 7 years without a degree.
  • Experience developing and executing multi-channel marketing strategies.
  • Experience planning and leading product launches.
  • Experience building and optimizing customer acquisition funnels.
  • Experience writing persuasive, conversion-focused marketing copy.
  • Experience managing marketing campaigns from strategy through execution.
  • Experience leading or coordinating marketing teams.
  • Experience using marketing data to improve campaign performance.
  • Experience working with founders, entrepreneurs, coaches, consulting firms, or education businesses.
Preferred Experience
  • Experience building a founder-led or personal brand.
  • Experience in education, coaching, consulting, information products, or digital businesses.
  • Strong familiarity with the direct response marketing principles of Dan Kennedy, Russell Brunson, Eugene Schwartz, Gary Halbert, Claude Hopkins, and Alex Hormozi.
  • Experience with customer journey mapping, positioning, offer development, conversion optimization, and marketing automation.
  • Experience building marketing systems, SOPs, and playbooks.
  • Experience mentoring junior marketers or leading cross-functional teams.
  • Experience using AI tools to improve marketing productivity while maintaining high-quality strategic thinking.
  • Experience working remotely in fast-growing companies.

Our Learning Culture Plus Recommended Reading

We expect every member of the Marketing Department to invest continuously in their professional development. Promotion at Your Japa Buddy is based on capability, knowledge, exceptional performance, and demonstrated impact; not tenure.
Reading alone is not enough. We value marketers who can learn, apply, test, improve, document, and teach what they discover. As the Growth Marketing Strategist, you are expected to have a strong working knowledge of direct response marketing and customer psychology before joining our team.
Direct Response Marketing
  • The Ultimate Sales Letter — Dan Kennedy
  • Magnetic Marketing — Dan Kennedy
  • No B.S. Direct marketing — Dan Kennedy
  • No B.S. Book Series — Dan Kennedy
  • DotCom Secrets — Russell Brunson
  • Expert Secrets — Russell Brunson
  • Traffic Secrets — Russell Brunson
  • Breakthrough Advertising — Eugene Schwartz
  • The Boron Letters — Gary Halbert
  • Ogilvy on Advertising — David Ogilvy
  • Scientific Advertising — Claude Hopkins
  • Influence — Dr. Robert Cialdini
Marketing & Business Strategy
  • $100M Offers — Alex Hormozi
  • $100M Leads — Alex Hormozi
  • The 22 Immutable Laws of Marketing — Al Ries & Jack Trout
  • Positioning — Al Ries & Jack Trout
  • Building a StoryBrand — Donald Miller
  • Made to Stick — Chip Heath & Dan Heath
Leadership & Systems
  • The E-Myth Revisited — Michael Gerber
  • The E-Myth Mastery — Michael Gerber
  • The E-Myth Manager — Michael Gerber
  • Clockwork — Mike Michalowicz
  • Traction — Gino Wickman
  • The Effective Executive — Peter Drucker
  • High Output Management — Andrew Grove
  • The First 90 Days — Michael Watkins
  • The 12 Week Year — Brian P. Moran & Michael Lennington
  • How to Win Friends and Influence People — Dale Carnegie
Job Qualifications

The successful candidate must demonstrate

  • Strong understanding of direct response marketing principles and customer psychology.
  • Ability to develop marketing strategies that generate measurable business growth.
  • Strong copywriting skills across emails, landing pages, advertisements, sales pages, and launch campaigns.
  • Ability to develop compelling offers, positioning, and messaging frameworks.
  • Strong campaign planning and execution skills.
  • Ability to lead cross-functional marketing initiatives.
  • Strong analytical thinking and marketing judgment.
  • Ability to interpret marketing metrics and use data to guide strategic decisions.
  • Ability to build marketing systems, SOPs, dashboards, and reporting frameworks.
  • Strong leadership, delegation, and coaching skills.
  • Excellent written, verbal, and presentation communication skills.
  • Ability to identify opportunities, recommend solutions, and make informed decisions independently.
  • High execution speed without sacrificing quality.
  • Strong alignment with Your Japa Buddy's mission, values, and performance culture.

Our 5 Stage Hiring Process

We value disciplined marketers who think strategically, lead confidently, execute with excellence, and continuously improve. Our hiring process is designed to identify marketing leaders capable of building systems, developing campaigns, leading teams, and driving measurable business growth.

  • Document Submission

    We review your CV, portfolio, campaign case studies, marketing strategy presentation, writing samples, and direct response marketing experience.

  • Personal Interview

    We assess your leadership style, ownership mindset, communication skills, strategic thinking, marketing philosophy, and alignment with our culture.

  • Marketing Strategy Simulation

    You will complete a practical marketing strategy assessment based on a real Your Japa Buddy business scenario and present your recommendations to the interview panel.

  • Cultural Fit Assessment

    We evaluate your alignment with Your Japa Buddy's values, leadership expectations, working style, and long-term vision.

  • CEO Interview

    The final stage focuses on strategic thinking, business judgment, leadership potential, long-term partnership, and your ability to build and lead the future Marketing Department.

How to apply

Ready to join Your Japa Buddy?

  • Complete the application form and submit:
    • Updated CV
    • Portfolio
    • 2-minute introduction video
    • Campaign case studies
    • Copywriting portfolio
    • Marketing strategy portfolio
  • Complete our pre-screening questionnaire to help us understand your marketing philosophy, strategic thinking, leadership style, and problem-solving approach.
  • Shortlisted candidates will be invited to complete the Marketing Strategy Simulation and Strategy Presentation.
  • Successful candidates will proceed through structured interviews with the marketing department and CEO.
  • Join Your Japa Buddy and help build one of Africa's most respected founder-led education brands while leading the marketing strategy that powers its long-term growth.
Apply Now
  • Disclaimer: This role will continue to evolve as the company grows. You will play an active role in refining this job description, improving marketing systems, building the Marketing Department, and shaping future hiring processes as your responsibilities expand.

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